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TOP-20 by eCPM in Adult Games: Austria Takes Second Place

Our weekly eCPM report brings new leaders that haven’t appeared in the rankings for a while. Austria, with $70.3, secures an impressive 2nd place in the Adult Games vertical.

TOP-20 Countries by eCPM (Adult Games):
🇳🇿 New Zealand — $79.1
🇦🇹 Austria — $70.3
🇦🇺 Australia — $65.4
🇮🇹 Italy — $59.8
🇺🇸 USA — $52.6
🇨🇦 Canada — $51.8
🇧🇪 Belgium — $47.3
🇫🇷 France — $45.8
🇩🇪 Germany — $41.2
🇬🇧 United Kingdom — $37.5
🇳🇱 Netherlands — $36.9
🇪🇸 Spain — $34.7
🇬🇷 Greece — $31.8
🇹🇷 Turkey — $29.4
🇮🇱 Israel — $26.3
🇨🇭 Switzerland — $24.1
🇯🇵 Japan — $23.8
🇵🇹 Portugal — $19.5
🇵🇱 Poland — $16.4
🇨🇿 Czech Republic — $13.7

Key patterns:

• Localize creatives and landing pages for the Austrian market: German is the primary language, but Austria is multilingual, so testing other languages can also pay off.
• Adult content is legal in Austria, as long as you comply with advertising platform policies.
• Competition is lower compared to other Western GEOs, while lead value remains very high, confirmed by both eCPM levels and payouts.
• The average age is around 42, meaning there’s a large, solvent adult audience.