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[LosPollos]

TOP-20 by eCPM in Adult Games: USA # 4

The United States hasn’t appeared in our weekly eCPM overviews for quite some time, so this week the focus is on this GEO. Ranking 4th with a $49.9 eCPM, the US confirms steady demand even in a highly competitive market.

TOP-20 Countries by eCPM:

1. 🇦🇺 Australia — $70.3
2. 🇩🇰 Denmark — $59.2
3. 🇳🇿 New Zealand — $58.1
4. 🇺🇸 United States — $49.9
5. 🇬🇷 Greece — $48.2
6. 🇸🇮 Slovenia — $45.7
7. 🇨🇿 Czech Republic — $44.2
8. 🇩🇪 Germany — $39.6
9. 🇬🇧 United Kingdom — $37.8
10. 🇨🇦 Canada — $36.1
11. 🇦🇹 Austria — $35.4
12. 🇸🇪 Sweden — $35.1
13. 🇫🇮 Finland — $33.7
14. 🇨🇭 Switzerland — $32.2
15. 🇧🇪 Belgium — $30.8
16. 🇳🇴 Norway — $29.4
17. 🇮🇩 Indonesia — $27.1
18. 🇮🇱 Israel — $25.6
19. 🇳🇱 Netherlands — $22.5
20. 🇪🇸 Spain — $20.3

Insights for affiliates:

• Ethnicity in specific states, such as a Latin American girl in Miami, shows a higher conversion rate.
• It is worth noting that creatives featuring young girls may generate more clicks, but models aged 30+ are more likely to show a better conversion rate with fewer clicks.

[LosPollos]

TOP-20 by eCPM in Casual Dating: Greece # 5

Greece consistently holds its place in our weekly eCPM ranking. A $42.6 eCPM backed by 90%+ Viber penetration, a vibrant carnival season, and a coffee culture that doubles as a dating funnel — this GEO deserves your attention.

TOP-20 Countries by eCPM:

1. 🇳🇿 New Zealand — $61.9
2. 🇦🇺 Australia — $58.3
3. 🇩🇰 Denmark — $55.2
4. 🇬🇧 United Kingdom — $45.7
5. 🇬🇷Greece — $42.6
6. 🇸🇪 Sweden — $41.5
7. 🇧🇪 Belgium — $37.3
8. 🇨🇭 Switzerland — $35.2
9. 🇺🇸 United States — $32.1
10. 🇦🇹 Austria — $31.1
11. 🇨🇦 Canada — $28.9
12. 🇩🇪 Germany — $28.6
13. 🇳🇱 Netherlands — $27.9
14. 🇮🇹 Italy — $25.8
15. 🇵🇱 Poland — $24.6
16. 🇪🇸 Spain — $19.5
17. 🇹🇷 Turkey — $19.2
18. 🇫🇷 France — $18.4
19. 🇮🇩 Indonesia — $17.4
20. 🇧🇷 Brazil — $16.2

Insights for affiliates:

• Viber has 90%+ penetration in Greece. It’s the dominant messenger — unlike the rest of Europe — making it a massively underused traffic channel.
• Ads in Greek convert significantly better than English, but it’s critical to use the informal register (εσύ, not εσείς) — formal language feels corporate and kills trust in dating creatives.
• First dates in Greece almost always revolve around coffee (“Πάμε για καφέ;”). It’s a universal key that can mean anything from a friendly meetup to an invitation after which you only come home in the morning. That’s why creatives with café scenarios and coffee-date angles feel far more native than generic “meet hot singles” messaging.
• Greece’s Carnival season (Apokries, January–March), including Patras Carnival — Europe’s largest with 30,000+ costumed participants — is a hidden dating campaign peak that most affiliates miss entirely.

[LosPollos]

TOP-20 by eCPM in Tik Tok Dating: Sweden #1

Sweden leads the TikTok Dating ranking with an eCPM of $91.8. With 3.3 million TikTok users aged 18+, a dating culture rooted in gender equality, and peak engagement on weekends, the Swedish market is worth keeping an eye on this week.

TOP-20 Countries by eCPM:

1. 🇸🇪 Sweden — $91.8
2. 🇦🇹 Austria — $76.2
3. 🇨🇿 Czech Republic — $62.9
4. 🇺🇸 United States — $56.3
5. 🇩🇪 Germany — $54.3
6. 🇨🇭 Switzerland — $49.5
7. 🇫🇷 France — $46.8
8. 🇮🇱 Israel — $44.6
9. 🇮🇪 Ireland — $40.9
10. 🇪🇸 Spain — $38.7
11. 🇬🇧 United Kingdom — $38.4
12. 🇮🇹 Italy — $35.8
13. 🇨🇦 Canada — $34.1
14. 🇦🇺 Australia — $33.2
15. 🇳🇱 Netherlands — $31.9
16. 🇩🇰 Denmark — $31.3
17. 🇭🇷 Croatia — $28.7
18. 🇧🇪 Belgium — $27.6
19. 🇳🇿 New Zealand — $26.3
20. 🇳🇴 Norway — $25.7

Insights for affiliates:

• 3.3 million Swedes aged 18+ use TikTok — the largest market in Scandinavia.
• Swedes are comfortable with bold creatives and trust scenarios where a woman initiates contact. In a culture built on gender equality, female initiative in dating is completely normal.
• St. Patrick’s Day (March 17) is widely celebrated in Sweden, with themed pub weeks running March 11–22 — a great opportunity to refresh working creatives with festive angles.
• Swedes tend to be reserved and fairly introverted, but on Friday and Saturday evenings they open up easily — shifting ad spend toward weekends boosts engagement.

[LosPollos]

TOP-20 by eCPM in iGaming: Australia #1

Australia leads the iGaming eCPM ranking at $182.7 — the highest eCPM across all GEOs, over 9x the list average.

TOP-20 Countries by eCPM:

1. 🇦🇺 Australia — $182.7
2. 🇺🇦 Ukraine — $122.4
3. 🇭🇺 Hungary — $95.9
4. 🇳🇱 Netherlands — $57.3
5. 🇨🇭 Switzerland — $52.1
6. 🇩🇪 Germany — $44.6
7. 🇬🇧 United Kingdom — $41.8
8. 🇮🇹 Italy — $38.5
9. 🇪🇬 Egypt — $35.7
10. 🇺🇸 United States — $34.9
11. 🇹🇷 Turkey — $31.6
12. 🇧🇩 Bangladesh — $28.4
13. 🇵🇹 Portugal — $26.2
14. 🇲🇾 Malaysia — $23.5
15. 🇪🇹 Ethiopia — $22.9
16. 🇷🇴 Romania — $22.1
17. 🇮🇳 India — $20.7
18. 🇫🇷 France — $20.1
19. 🇨🇦 Canada — $19.4
20. 🇹🇯 Tajikistan — $19.2

Insights for affiliates:

• Build your creative content around entertainment, excitement, and the thrill of winning. For Australians, gambling is a hobby and a source of excitement, not a way to make money.
• It’s best to present any bonuses as daily cashback or early payouts rather than direct offers. Subtle CTAs work better than aggressive promises.
• Australians call slots “pokies”: using local slang is very important for building trust.

[LosPollos]

TOP-20 by eCPM in Facebook Dating: UK #1

The UK tops the eCPM rankings in the Facebook Dating vertical with a figure of $87.4. Europe’s largest dating market, with an audience that has high purchasing potential.

TOP-20 Countries by eCPM:

1. 🇬🇧 United Kingdom — $87.4
2. 🇦🇹 Austria — $82.3
3. 🇩🇰 Denmark — $81.9
4. 🇨🇭 Switzerland — $76.5
5. 🇫🇮 Finland — $74.2
6. 🇨🇿 Czech Republic — $71.8
7. 🇬🇷 Greece — $69.3
8. 🇧🇪 Belgium — $64.5
9. 🇦🇺 Australia — $62.1
10. 🇨🇦 Canada — $57.8
11. 🇲🇰 North Macedonia — $53.4
12. 🇳🇿 New Zealand — $51.9
13. 🇸🇪 Sweden — $48.2
14. 🇳🇱 Netherlands — $46.7
15. 🇩🇪 Germany — $39.5
16. 🇺🇸 United States — $36.1
17. 🇮🇪 Ireland — $34.8
18. 🇳🇴 Norway — $27.9
19. 🇯🇵 Japan — $21.5
20. 🇮🇹 Italy — $14.6

Insights for affiliates:

• Targeting cities outside London (Manchester, Birmingham, Bristol) delivers lower CPC and less competition.
• London pubs have launched “Date My Mate” nights where friends pitch their single mates via PowerPoint slides. Creatives styled as a friend’s slide (“Your mate signed you up”) or “Tired of PowerPoint dating? Try this instead” tap into a viral UK trend of March 2026.

[LosPollos]

TOP 20 by eCPM in Adult Dating: Belgium #4

Belgium is a compact but highly profitable adult dating market for affiliates. This week Belgium ranks fourth by eCPM with a score of $55.3.

TOP 20 countries by eCPM:

1. 🇳🇿 New Zealand — $75.9
2. 🇸🇮 Slovenia — $73.1
3. 🇦🇺 Australia — $65.8
   
4. 🇧🇪 Belgium — $55.3
   
5. 🇨🇿 Czech Republic — $53.6
6. 🇩🇰 Denmark — $51.8
7. 🇫🇮 Finland — $46.5
8. 🇨🇦 Canada — $39.7
9. 🇬🇷 Greece — $38.8
10. 🇬🇧 United Kingdom — $38.1
11. 🇺🇸 United States — $35.2
12. 🇮🇪 Ireland — $33.6
13. 🇩🇪 Germany — $31.3
14. 🇦🇹 Austria — $29.1
15. 🇭🇷 Croatia — $28.0
16. 🇫🇷 France — $27.8
17. 🇳🇴 Norway — $24.5
18. 🇨🇭 Switzerland — $23.8
19. 🇳🇱 Netherlands — $23.1
20. 🇸🇪 Sweden — $22.4

Insights for affiliates:

• In Belgium, it’s worth splitting traffic by browser language into FR (Wallonia + Brussels), NL (Flanders), and EN (Brussels expats).
• French-language creatives in Belgium historically deliver higher CR and ROI than Dutch ones it’s expensive traffic, but with strong performance metrics.

[LosPollos]

TOP-20 by eCPM in Adult Games: Germany #1

Germany is a Tier-1 market with fierce competition for traffic and an audience ready to pay for Adult Games. This week Germany ranks #1 by eCPM at $79.1.

TOP-20 Countries by eCPM:

1. 🇩🇪 Germany — $79.1
2. 🇫🇮 Finland — $73.5
3. 🇦🇺 Australia — $68.2
4. 🇨🇭 Switzerland — $64.9
5. 🇪🇸 Spain — $60.7
6. 🇵🇱 Poland — $59.2
7. 🇨🇿 Czech Republic — $57.1
8. 🇬🇧 United Kingdom — $53.6
9. 🇸🇰 Slovakia — $48.9
10. 🇦🇹 Austria — $46.2
11. 🇮🇹 Italy — $41.7
12. 🇫🇷 France — $39.5
13. 🇭🇺 Hungary — $36.8
14. 🇳🇱 Netherlands — $34.1
15. 🇩🇰 Denmark — $28.7
16. 🇺🇸 United States — $25.9
17. 🇷🇸 Serbia — $23.6
18. 🇵🇹 Portugal — $17.4
19. 🇳🇴 Norway — $15.8
20. 🇨🇦 Canada — $12.9

Insights for affiliates:

• Don’t translate creatives through machine translators, German words are 1.5× longer than English and wreck the creative layout. A native will find shorter, punchier words.
• Use only Hochdeutsch (standard German). Bavarian, Berlin and Saxon dialects a CR killer.
• Target by browser language and OS locale, not just by IP.