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Old 07-09-2018, 02:42 AM   #1
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Digital Marketing-Basics

Digital Marketing is simply marketing of products and business using digital channels to reach the consumers. The main motive is to promote the business using different digital platforms. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

Digital Marketing in simple language is promotion of business on internet using different Electronic Medias. It is different from the traditional marketing plans. As a subset of traditional marketing, Digital Marketing goes beyond the internet to include short messages service (SMS), search engine optimization (SEO), social media platforms, online banners and many more to promote the business.

Digital Marketing is used to just promote the business and its products and services. It is widely used by the people for different purposes. For example political parties use digital marketing for targeting the voters through sending them positive messages and about the parties schemes and policies.
Similarly, a businessman can use digital marketing for promoting the products and informing about the services which hey provides. As we know people use internet so much, so it is beneficial to promote the business and services online instead of offline. Online Marketing is beneficial in many ways.

Digital Marketing has so many types. Let us discuss the tactics of Digital Marketing:

SEO (Search Engine Optimization)

This is the process of getting traffic from free, organic, editorial or natural search results on search engines. SEO helps in increasing rank of the website in the search engine. This can also be defining as the practice of increasing the quantity and quality of traffic through organic searches to your website. The channel that plays role in the SEO are:

• Website
• Infographic
• Blogs

Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:

• Attract attention and generate leads
• Expand their customer base
• Generate or increase online sales
• Increase brand awareness or credibility
• Engage an online community of users

Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.

The channels that play content writing are:

• Blog posts
• E-book
• Infographic
• Brochures

Social Media Marketing

Social Media Marketing refers to the use of social media platforms and websites to promote products and services. Although the term e-marketing and digital marketing are still dominant in academia, social media marketing is become more popular for both practitioners and researchers.

This is used to promote your brand and product on social media channel to increase brand awareness, generate traffic and lead to the business. The channels which are used in social media marketing are:

• Facebook
• Instagram
• Pinterest
• Google+
• Snapchat
• LinkedIn

Pay Per Click (PPC)

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

One of the most common PPC is Google AdWords, which allows you to pay for the top slot on Google search engine pages. Channels where you can use PPC includes:

• Paid ads on Facebook
• Promoted tweets on Twitter
• Sponsored messages on LinkedIn

Affiliate Marketing

Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
Affiliate marketing includes channels like:

• Hosting videos ad through YouTube
• Posting affiliate links from social media accounts

Marketing Automation

It refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:

• Email newsletters
• Social media posts scheduling
• Contact list updating
• Lead-nurturing workflows
• Campaign tracking and reporting

Email marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

The types of emails you might send is an email marketing campaign include:

• Blog subscription newsletters
• Follow-up emails to website visitors who download something
• Customer welcome email
• Holiday promotions to loyalty program members

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