Use Your Email Signature

[lct81]

Use Your Email Signature.

Let all those emails you send work harder for you. Place a link to your website in your email signature. People are lazy and don’t like to take time to find out what your site is or even bother typing it in the URL bar. So make it really easy for them. Make your site only a click away by placing a link to it after your name in your signature. If you use Gmail, there are plenty of other things you can do to use Gmail like a marketing machine.

This makes a bigger difference than you think. Steve Krug in Don’t Make Me Think talks about how every action you are asking people to take causes the number of people to go through with it to drop drastically. Why force people to take more actions than necessary?