Facebook Marketing Strategy

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Recently more and more businesses are moving to facebook in order to gain more audience and hence potential customers. And there is a simple reason; it is the most active network of hundreds of millions of visitors and member under one roof. Of course, there are several ways you can use facebook to increase your business, some are: Ad, page, group, like, comments etc.

Marketing Techniques

You can use various strategies to increase your business or website at Facebook, of course you can get good results with the basic Ad posting of Facebook itself, you have to pay for it, but it gives a good results. It is very easy to setup, you can modify it to your needs and it would show the ad only to your target audience, depending on age group, region, status and etc.

You can also create a Facebook page with SEO techniques, which means use backlinks from your homepage, use keywords and create quality content in the page. This technique not only gets you a better search results on Facebook, but also in google as well. This method is proving to be very useful, which is why you see so many businesses creating their own pages at Facebook.

Creating groups can become a Viral marketing technique, if you create the group with quality content, the members in the group can multiply and quickly reach four figures, which define your website/business popularity, and thus creating groups can be of a great use to do branding. Plus your audience can always be updated with the latest news, which can make them go back to your group and then your home page.

Liking is now a really important SEO technique, it does not need any explanation anymore, more like, the better your reputation and visits, same with comments.