03-19-2018, 06:00 AM
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#7 |
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Join Date: Aug 2017
Posts: 118
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Quality Score is essentially what it says on the tin: Google’s own rating of your ads, including the quality and relevance of both the keywords and ads. It is about how good your ad is at meeting the customer’s needs, and this means providing both relevance and value. SEO experts will be more than familiar with those words, and the same principles apply to PPC ads.
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