Out Bound Linking

[manige3e]

Lesson #13: Outbound Links
Just as inbound links are important for your site’s ranking, controlling your outbound links is vital to your site’s on site SEO strategy.

Going somewhere?
When someone clicks an outbound link, it simply means that the person is going out of your site into another website.I think all websites have outbound links. There will always be great souces to cite when sharing information, great websites to share and your personal social network accounts to connect to.

All these ‘other websites’ are entities that are apart from your ownership. Pointing out to them will obviously direct traffic from your site to them meaning you’re giving them an exit opportunity from your site.I’m sure you already get the gist that outbound links are not really something to keep a potential customer or a reader in your website, right? Now don’t get me wrong, I’m not trying to antagonize it – in fact I love outbound links as a reader because most outbound links help me find more relevant information.

There’s more to it than meets the eye

The thing you have to know about outbound links is that it passes on link juice to whomever it points to. And yes, the one passing it on of course, loses some of its own juice.

What’s that I hear? Are you asking me to show you how to control outbound links? Why certainly!