07-30-2017, 09:26 PM
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#4 |
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Join Date: Jul 2017
Posts: 36
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First, some background. Ad Rank determines where an ad appears on the page and is based on a calculation of max CPC, expected CTR, ad relevance, landing page experience and the expected impact of ad extensions and other ad formats. Ads need to meet Ad Rank thresholds, or minimums, in order to show on the first page of results.
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