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04-26-2017, 10:12 PM
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Join Date: Apr 2017
Posts: 355
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A contextual ad system scans the text of a Web site for keywords and returns ads to the Web page based on what the user is viewing, either through ads placed on the page or pop-up ads. Contextual advertising also is used by search engines to display ads on their search results pages based on what word the users has searched for.
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