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04-14-2017, 02:12 AM
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Join Date: Feb 2016
Location: Green Cove Springs, FL
Posts: 321
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eCPC is effective cost per click in online advertising. While CPC is the actual price for each click when buying clicks, eCPC is a calculated metric that tells you what the CPC would have been if you bought clicks instead of impressions, actions etc. The term CPC is often used instead of eCPC in the everyday language
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