What is the benefits of deep Linking..?

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What is Deep Linking?

Mobile deep linking is a methodology that allows mobile apps to communicate with the mobile web or with other mobile apps via clickable links directing users to a specific landing page or screen inside the app instead of sending them back to a mobile site or store. Deep linking helps reduce the conversion friction by shortening the users’ path to the piece of content, product or promo they are interested in.

WHAT TYPE OF APPS CAN BENEFIT MOST FROM DEEP LINKING?

For apps such as shopping, travel, hotel booking, music and news the ability to send users to a specific product, offer or promo page can have tremendous effect over conversion rates and ultimately revenues. If deep linking is enabled, the user can be navigated directly to a certain hotel booking page for which he has seen an advertisement instead of the app’s home page. Last year Facebook announced its deep linking ad format, letting users come back to familiar apps from ads in their feeds.