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Google can also see how often a certain image is being used on other websites, with or without a link because they are able to understand it's dimensions and alt text, so if you can get the same image on multiple websites it will appear as an "authority image" where it should rank more easily for it's alt text. Keep in mind if you have the same image on 100 websites, not all 100 will show in results just like regular SEO, but chances are your image, or maybe a few are towards the top for the alt text keywords you want to win.
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