What is Landing Page Optimisation? - Site Owners Forums

onehalf.transpo · 11-07-2016, 01:57 AM

Landing page optimization means improving an existing landing page. How you improve a page depends on what the purpose of the page is. Each page on your Website should have a single purpose. A purpose might be to get people to consume the information on a page, or to persuade someone to take a particular action. As soon as your page achieves a particular purpose you can think of it as achieving a conversion.

So if you want them to consume the information then you have converted them from previously not knowing something to now knowing it. If you want them to take a particular action, then that action might be to fill out a form or to take the next step in becoming a customer. If we want to optimize the page, we need to make changes to the page to make the information on the page easier to consume, or increase the likelihood of someone taking an action.

Thread Tools
Show Printable Version Email this Page
Display Modes	Rate This Thread
Switch to Linear Mode Hybrid Mode Switch to Threaded Mode	Rate This Thread:

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Secrete for seo	alina albert	Search Engine Optimization	87	03-11-2018 05:47 AM
Detail about landing page?	tionnasmith	Search Engine Optimization	10	11-03-2016 03:05 AM
Bounce Rate & Exit Rate	Ruby707	Search Engine Optimization	4	06-26-2015 02:31 AM
What is Facebook Landing Page?	ashiselma	Social Networks	2	10-29-2014 12:04 AM

11-07-2016, 01:57 AM	#1
onehalf.transpo Registered User Join Date: Aug 2015 Location: Junction Business House, Level 2, Suite 203, Melbourne VIC 3182 Posts: 504	Landing page optimization means improving an existing landing page. How you improve a page depends on what the purpose of the page is. Each page on your Website should have a single purpose. A purpose might be to get people to consume the information on a page, or to persuade someone to take a particular action. As soon as your page achieves a particular purpose you can think of it as achieving a conversion. So if you want them to consume the information then you have converted them from previously not knowing something to now knowing it. If you want them to take a particular action, then that action might be to fill out a form or to take the next step in becoming a customer. If we want to optimize the page, we need to make changes to the page to make the information on the page easier to consume, or increase the likelihood of someone taking an action.

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)