What is Social Media Marketing?

[sanjaysing373]

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

Social media is a vast space and one can either make their brand image known and liked, or just known and not cared about. It is perhaps easy for a brand to make a niche for themselves in the digital world, but then to sustain that presence and make an impact is another journey altogether. What a brand actually requires is an agency or a social media marketing consultant In India would be able to guide them through the statistics and technicalities, all of which go hand in hand with the written and visual aspect of brand marketing.