How to Promote Mobile Application?

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Your app has had a lot of time and though sewed into it, the last thing you want to do as a business owner and as a creator is throw it all away by not promoting your app. Imagine a new restaurant opening down the street in your neighborhood. The restaurant opens up its doors bright and early without telling a soul. All it has done to promote itself is place a sign outside its door saying “Come on in!”. On the inside, the restaurant has friendly staff, top of the line cooking equipment, and the most mouthwatering croissants you have ever tasted.
The day passes by and the owner is confused. His restaurant should have been a smashing success. He conducted extensive research to give his customers the greatest experience possible, yet no one was coming in. The day dragged on and by the time of closing, the restaurant had only served around 20 customers. The owner is at home enjoying a hot cup of coffee looking over his business plan, still trying to figure out what was missing.
To anyone reading this, it may already seem obvious that the business owner could have definitely take a better approach to marketing his restaurant. Posters should have been placed all over the city, a large opening ceremony followed by a press release, and a dedicated social media campaign to let everyone know of his grand opening. Yet as silly as it may seem to read this example, this is exactly the type of mistakes I see many business owners make.