Off page SEO and on page SEO

[Reena mehta]

On-Page Optimization And Off-Page Optimization both are important for SEO. But on page is most important for a website.
On-Page Optimization
Keyword Research: Research on what keywords or phrase can be targeted for the site. Keyword Finalization: To come up with the final list of keywords which we will target on the website.
Meta Tag Creation: Meta Title. Meta descriptions, Meta keywords, Image alt text, Heading tags H1,H2,H3, etc.• Competitor Analysis: Competitor analysis on what keywords the competitors are using.
URL Analysis: Checking if the URLS are search engine friendly.
Site Structure: Checking if the site is structured is correct and the flow of information is in the correct direction .
Keyword Density: Checking the overall density of the keywords on the site.
XML Sitemap Creation: Creation of XML site map.
Robots.txt File: Creation of Robots.txt file if required
Spelling Check: Spelling Check on the complete website
Grammar Check: Check for any grammatical mistakes
Site Speed Check: Check if the site is taking too much time to download
Mobile Website: Checking Landing Page for mobile websites and Enquiry Form
Mobile Site Compatibility: Checking if the site works with Smart Phones and Tablets.
Off=Page Optimization: Planning and implementing powerful link building strategies to increase each client's link popularity and gain visibility on major search engines.

Procuring quality inbound links from high-quality blogs, forums, and other relevant, content-specific sites.

Content submission (articles, press releases, etc.) to submit to various platforms/sites.
A business listing, Classified ad posting, Profile linking, Question answer, High-quality Directory and Social Bookmarking and Image Submission etc.