What is the role of Google WebMaster in SEO?

[Dubey675]

The Search Queries section shows the keywords that led users to your site.

This long list shows which keywords users searched for when they came to your site. It is best if this list matches the keywords you are optimizing for but very frequently this list contains good keywords you were unaware of. In this case, pick these good keywords and start optimizing for them, too.

In the Search Queries section, you can also see the number of impressions and the number of clicks, which gives you an idea about the CTR for this keyword. All equal, a higher CTR means the keyword is relevant, so you might want to invest some more efforts into this keyword. However, if you notice that as a result of your efforts, the CTR goes down, it is best if you don't touch this keyword anymore.