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05-20-2014, 08:33 AM
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Registered User
Join Date: Jul 2012
Posts: 106
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Universal Analytics is the new version of analytics that was launched last year from Google. It introduces a new tracking code, the ability to track a user’s behaviour among different devices and a new measurement protocol that is able to import data from online and offline devices.
Both Google Analytics and Universal Analytics are available to all users at the moment. Every time you create a new property, you have the option to select which version you want to use.
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