What is EMD? - Site Owners Forums

lina0078 · 04-03-2013, 06:34 AM

The EMD Update for “Exact Match Domain” is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content or those previously missed by EMD may get caught. In addition, “false positives” may get released. Our latest news about the EMD Update is below.

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04-03-2013, 06:34 AM	#21
lina0078 Registered User Join Date: Apr 2013 Posts: 17	The EMD Update for “Exact Match Domain” is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content or those previously missed by EMD may get caught. In addition, “false positives” may get released. Our latest news about the EMD Update is below.

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