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07-12-2022, 05:18 AM
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Registered User
Join Date: Jan 2016
Location: Hyderabad
Posts: 4,286
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What is the possible impact of Ad Rank on Cost per Click?
As the gap in ad rank between two advertisers' ads grows, the higher-ranking ad will be more likely to win but also may pay a higher cost per click for the benefit of the increased certainty of winning. The context of the person's search - With the ad auction, context matters.
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