How Does Ad Rank Impact Cost-Per-Click? - Site Owners Forums

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How Does Ad Rank Impact Cost-Per-Click?

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02-06-2019, 03:21 AM	#3
rajkiran Registered User Join Date: Aug 2016 Posts: 961	Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

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