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07-22-2018, 02:14 PM
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Registered User
Join Date: Nov 2017
Posts: 253
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6. Write for lazy people
Use short paragraphs – four sentences max. Use short sentences – twelve on average. Skip unnecessary words. Avoid jargon and gobbledygook. Avoid the passive tense. Avoid needless repetition. Address your web visitors directly—use the word you. Shorten your text.
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