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The term link bait, sometimes written as linkbait, refers to a placement on a website for the strict purpose of tempting other web pages to link to that website. Link baiting is a viral marketing form, and can be extremely powerful, as it draws traffic to a website without keyword searches or specific searches for that web page. Anything can be link bait, as long as it causes links to be built to the web page and draws visitors to the page. Link baiting is also used in search engine optimization, as it is a powerful tool and can help a website that has fewer popular keywords than usual. Linkage with other web pages signifies that the original page is worth reading.
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