07-21-2017, 10:22 PM
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#11 |
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Join Date: Jul 2017
Posts: 161
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Ad Rank is the underlying concept which decides which Ad will show on which position.
Ad Rank = Your CPC bid * (Quality Score[80% weight] + Ad Extensions[20% weight]) 1.CPC is cost per click you are willing to pay 2.Quality score is measure automatically based on your Keyword CTR, Ad relevance & Landing Page Quality 3.Ad extensions are now required to be used in all Ads
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