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Old 01-03-2017, 06:09 PM   #16
pittseomagician
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Join Date: Jan 2017
Location: Pittsburgh, PA
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Keywords let the search engines know what your website (or article post/page is about). Therefore when receiving a diversified anchor text (keywords) with multiple variations that are related (plus exact keyword or anchor text) it will give you a boost in rankings for those keyword phrases people type into Google, etc.
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