SEO and PPC

[Manjot]

Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid search results.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically.