black hat seo and white hat seo

[mariajones22]

white hat seo is an seo technique building links to a website by follows all guide lines of search engines for example one way linking, social bookmarking, article and press release submissions. but it will give long term to get the results.

black hat seo is nothing but process of building links with out fallowing search engines.
for example keyword stuffing, duplicate content, link forming, hidden text etc, it will gives short tern results.