Best way to Analyze Digital Marketing Data

[sahithya]

Set goals and KPIs
Define specific goals and key performance indicators (KPIs) to measure the success of your campaigns. KPIs help you evaluate your campaign's effectiveness and monitor your progress.
Use Google Analytics
This tool provides information about website visitors, including their location and the pages they spend the most time on.
Use SEMrush
This tool is considered one of the best for SEO analysis. You can use it to identify and analyze the keywords your competitors are using.
Perform a competitive analysis
This can help you understand your position in the marketplace so you can create a marketing strategy to reach new customers.
Use marketing analytics
This can help you evaluate data from different channels to understand how your customers behave and which products and areas of your online shop are working.
Analyze metrics
Some metrics to analyze include sales revenue, customer retention rate, social media engagement, cost per click, site traffic, and conversion rates.