Importance of Search Engine Marketing

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SEM helps brands raise awareness. Ultimately, the higher a brand’s ads appear or rank on search engines, the higher the chances are that those ads are being seen by audiences. Being at the top of SERPs can help drive awareness, consideration, and trust for brands. Additionally, SEM can be an important way for marketers to drive traffic to websites, landing pages, and product pages through SERPs. The ultimate goal of SEM is to increase a website’s visibility, using a variety of techniques and strategies to generate more audience visits. Marketers can also use paid search, contextual advertising, and organic search rankings to increase website visibility.