What is paid traffic vs organic traffic?

[quantumleap]

Organic traffic is any traffic that comes to your site from a search engine, but that isn't paid for. Any organic traffic is going to be a result of your inbound marketing and SEO efforts. Paid search traffic is any traffic that comes from a paid search campaign you've launched on a search engine like Google or Bing.

Put simply, organic traffic is traffic that comes to your website from organic rankings in search results, while paid traffic comes from paid online advertisements. The most obvious difference between organic vs paid traffic methods is the cost.