Focus on quality not quantity

[Aman897]

When it comes to content marketing, there is only one commandment: write something your customers will find meaningful or not at all. And if there was ever a debate between quality and quantity in terms of content marketing, Google’s continued algorithm updates focused on finding quality contents that generate genuine engagement, have in fact, ended the debate.

Unfortunately, although Google says its updates are geared towards weeding out contents of lower relevance and promoting higher quality content, how Google determines relevance or quality is not clearly defined.

However, what is quite clear and measurable is social engagement. The number of comments, links to a blog post, likes, re-tweets, Google Plus engagements, and others are good measures of relevance and quality. In order to reap the benefits of content marketing now and in the future, you have to focus on creating content that is customer-centric.

Quality content is about what your customers want to read, not what you want to tell them. The goal of content is to provide value and connect with your customers, not to sell them your latest product. It’s not about telling them how great your company is, or how well your product is doing. If you focus on providing real value and position yourself as an expert, the chance to convert the audience you attract will come.