A visitoris someone who visits your site. A visitor is tracked by the cookie placed in their browser by the HubSpot tracking code installed on your site. A single visitor can have multiple visits to your site.A visit is any time a visitor reaches your site from somewhere outside of your website domain. That means the person was on a different site and clicked on a link that took them to your site or entered your website URL directly into their browser. It is an individual user who has accessed your site. It is determined by the IP address of the computer or device that the user is browsing from, combined with a cookie on the browser they are using. No matter of how many visits a visitor makes, if he is on the same device and same browser, only one visitor is counted. For example, if you visit this link once today, you will be counted as one unique visitors. If you come back to this site 20 more times today, you will still counted as one veiwer. It metric gives you a sense of the size of your audience. The relative importance of this depends on the purpose of your site or publication. 47375
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