How Do You Digitally Market to China

[JohnsonAdam]

I was thinking a little earlier today about Marketing in Asia (more particularly China) and how two of our primary Marketing Channels "SEO" and "Facebook Ads" are basically voided (Google and Facebook are blocked in China for those still wondering).

As far as I'm aware, Youku (their YouTube) and weChat seem to take the reigns with digital marketing to the general population through text, Moments and very minimal push notifications but are there any other digital marketing channels? Has anyone tried to focus their marketing to the Asian demographic/population?