What is the importance of meta description in SEO..?

[AshokDixit89]

What is the importance of meta description in SEO..?

[jamesgosling]

Yes, Meta tags are very important in SEO as Meta Title, Meta Description.

[tennywilson]

The content in the meta description tag is seen in search results. When you are targeting search traffic for your site, this is the content that your potential customer will see in search results, along with the meta title, in the form of a search snippet. Your search snippet will be among many others on any given page of search results. The content of the meta description tag helps the user decide which link to click from among the various choices

[kateparkers]

Meta description is very important in SEO and the description is the mean part of seo.

[RH-Calvin]

The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page's content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.

[collaberex]

The meta description tag draws readers to a website from the SERP and thus,it is an extremely important part of search marketing

[paulwilson21]

The meta description tag serves the function of advertising copy. It draws readers to a website from the SERP and thus, is an extremely important part of search marketing. Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage.

[jagdishrock]

The meta description tag serves the operate of advertising copy. It attracts readers to an internet site from the SERP and therefore, is an especially necessary a part of search selling. Crafting a clear, compelling description mistreatment necessary keywords will improve the click-through rate for a given webpage.

[Anirudhshri]

Hello,

This is a quite useful meta tag as, very simply, it explains to search engines and (sometimes) searchers themselves what your page is about.Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they're looking for.

The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.

[Dentcare]

Meta description is very important in SEO (ON PAGE) techniques. Description contains 150-170 Characters and some important keywords.

[jamesrobertt]

The meta description tag serves the function of advertising copy. It draws readers to a website from the SERP and thus, is an extremely important part of search marketing. Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage.

[Gowtham20]

The main purpose is to get the visitor from Google to click your link. In other words, meta descriptions are there to generate clickthroughs from search engines.

[jasonroy21]

Meta description is very important in SEO because it describes the content of the webpage of a website.

[marktyler]

Google has highlight, that the meta description it is not a search ranking signal. However, the quality of the meta description may influence click-through rates, and so it is highly advised to create a description as dynamic and descriptive as possible for visitors to click on the snippet.

[betomania]

The only thing is that the description is showing on the search results. Other than that - it's not important anymore