Consumer and Market Insights: Personal Hygiene Market in Indonesia

[Aadolf]

Soap is the leading category both in value and volume terms in the Indonesian Personal Hygiene market and is forecast to register fastest growth during 2015-2020. Convenience Stores is the leading distribution channel for Personal Hygiene products in value terms in 2015. Majority of the Indonesian consumers prefer value for money Personal Hygiene products.

• The Personal Hygiene market in Indonesia will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

• The Personal Hygiene market in Indonesia is forecast to grow at a CAGR of 4.5% during 2015-2020.

• Hypermarkets & Supermarkets is the leading distribution channel in the Indonesian Personal Hygiene market.

• Paper & Board is the most commonly used packaging material in the Personal Hygiene market in Indonesia.