what is phantom update google seo? - Site Owners Forums

snehasharma · 09-14-2015, 11:29 PM

what is phantom update google seo?

smmexpertss · 09-23-2015, 10:29 PM

It’s not your imagination. Google’s results have changed since the beginning of this month, and Google’s officially confirmed to Search Engine Land that this is due to a change with how it assesses content quality. Call it “The Quality Update,” if you will.

Earlier this month, some publishers began noticing changes to Google’s search results. We had asked Google if this due to a Panda Update or any other type of update, but Google replied no. Since then, more reports came in, with the change even being dubbed the “Phantom Update” because something did seem to have happened, even if Google wasn’t acknowledging it.

Now Google has. After more follow-up this week, the company told Search Engine Land that while no spam-related update had happened, there were changes to its core ranking algorithm in terms of how it processes quality signals.

09-14-2015, 11:29 PM	#1
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09-23-2015, 10:29 PM	#2
smmexpertss Registered User Join Date: Sep 2015 Location: UK Posts: 447	It’s not your imagination. Google’s results have changed since the beginning of this month, and Google’s officially confirmed to Search Engine Land that this is due to a change with how it assesses content quality. Call it “The Quality Update,” if you will. Earlier this month, some publishers began noticing changes to Google’s search results. We had asked Google if this due to a Panda Update or any other type of update, but Google replied no. Since then, more reports came in, with the change even being dubbed the “Phantom Update” because something did seem to have happened, even if Google wasn’t acknowledging it. Now Google has. After more follow-up this week, the company told Search Engine Land that while no spam-related update had happened, there were changes to its core ranking algorithm in terms of how it processes quality signals.

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