SEO And PPC: Benefits Of Doing Both - Site Owners Forums

digitalone · 02-14-2016, 11:11 PM

Many people approach SEO and PPC as completely separate strategies. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: "search".

Here are some ways that make a coordinated SEO and PPC strategy greater than the sum of its parts:-

Visibility
Share Keyword Data
Use Best Performing PPC Ad Copy to Inform Your Organic Content Strategy
Integrate E-Commerce Feeds into AdWords Results
Use Site Search Data to Inform PPC Keywords
Combat Negative PR
Test Strategic Organic Keywords with PPC
Social Media Visibility

02-14-2016, 11:11 PM	#1
digitalone Registered User Join Date: Feb 2016 Posts: 120	SEO And PPC: Benefits Of Doing Both Many people approach SEO and PPC as completely separate strategies. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: "search". Here are some ways that make a coordinated SEO and PPC strategy greater than the sum of its parts:- Visibility Share Keyword Data Use Best Performing PPC Ad Copy to Inform Your Organic Content Strategy Integrate E-Commerce Feeds into AdWords Results Use Site Search Data to Inform PPC Keywords Combat Negative PR Test Strategic Organic Keywords with PPC Social Media Visibility

Thread Tools
Show Printable Version Email this Page
Display Modes	Rate This Thread
Switch to Linear Mode Switch to Hybrid Mode Threaded Mode	Rate This Thread:

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)