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Robots meta directives (sometimes called “meta tags”) are pieces of code that provide crawlers instructions for how to crawl or index web page content. Whereas robots.txt file directives give bots suggestions for how to crawl a website’s pages, robots meta directives provide more firm instructions on how to crawl and index a page’s content.
Some examples of these directives includes:
Noindex:Tells a search engine not to index a page.
Index: Tells a search engine to index a page. Note that you don’t need to add this meta tag; it’s the default.
Follow: Even if the page isn’t indexed, the crawler should follow all the links on a page and pass equityto the linked pages.
Nofollow: Tells a crawler not to follow any links on a page or pass along any link equity.
Noimageindex:Tells a crawler not to index any images on a page.
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