To Build Reciprocal Link
1- Find GOOD QUALITY, complementary sites to exchage links with. For example a website designer should have reciprocal links with: printers, graphic designers, accountants/book keepers, photographers, copywriters, insurance brokers, etc. The idea being that if a new business needs a printer, then they'll need a website designer too.
2- Place a link to them on your site.
3- Only AFTER you've placed a link to them, email the owner of the site a short, friendly note. Address him or her by name. (If the name isn't on the site, you may be able to find it at Home | DomainTools.)
4- Genuinely praise something on the site. If you can't find something worth praising, delete the site from your list.
5- Tell the web site owner you've linked to their site, giving them the URL of the page where you've place your link.
6- Ask for a link back to your site, suggesting a page where the link would be appropriate.
7- Three weeks later, if there's been no reply, send a brief, polite reminder. It's easy for emails to be lost or overlooked.
8- Use the phone and/or snail mail. A link from a good site is a very valuable thing. If you can't get noticed by email, consider trying a phone call or posting a letter. They're more expensive but also more likely to attract the answer you want.
9- Keep an alphabetical record of sites you've linked to and requested links from. You need to know who you've contacted and who you haven't.
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