One of the most basic search engine optimization techniques is in using SEO-friendly URL structures. A good structure can help the indexation process of your website, but, unfortunately, there are plenty of websites that use incorrect,
URLs. They’re one of the most basic elements of SEO. Yet they’re vitally important.
In fact, Backlinko reports that URLs are a significant ranking factor.
More specifically:
URL length is listed as #46 in Google’s top 200 ranking factors
URL path is listed as #47
Keyword in the URL is #51
URL string is #52
So when you put it all together, URL optimization is kind of a big deal.
And it seems simple enough.
Enter a few words into the URL slug, throw in a keyword or two and you’re good. Right?
If only it were that easy.
In reality, there’s an entire science behind proper URL optimization.
But after tons of research and a lot of trial and error on my end, I’ve come up with what I think is a rock solid formula.
It covers all of the bases and aims to satisfy both search engine bots and of course human users.
In this post, I’m going to explain the science behind creating URLs for maximum SEO as well as the logic behind each tactic.
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