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Guest posting means writing and publishing an article on someone else's website or blog. I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It's a great way to connect with new readers and get your name out. When you write something on your own blog its just a "post", but on someone elses blog the writer is a ‘guest’. Guest posts are valuable tools for reputation marketing for a number reasons like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks. Guest posts are abused though, and we'll get to that later in this article. This at that point has a positive SEO influence on your site.
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