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The Fetch as Google tool enables you to test how Google crawls or renders a URL on your site. You can use Fetch as Google to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources (such as images or scripts) are blocked to Googlebot. Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments
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