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The links shown below some of Google's search results, called sitelinks, are meant to help users navigate your site. Google's system analyzes the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for. Google only show sitelinks for results when we think they'll be useful to the user. In a nutshell, they direct users to the best results in the shortest amount of time. And they make your site more prominent in search results, which is important for branding purposes
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