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Landing pages are designed with a single focused objective – known as a Call to Action (CTA).
This simplicity is what makes landing pages the best option for increasing the conversion rates of your Google AdWords campaigns.
To fully understand the difference between a landing page, and the other pages on your website, such as your homepage, it’s important to consider the differences between organic search traffic and paid search traffic.
There are two basic structural types of landing page:
Lead Generation landing pages
Click-Through landing pages are typically used for e-commerce
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