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Outbound links are essential to your SEO campaign as well. These links come from your blog and site to another website. The purpose of these links is to bring your visitors and potential clients off your website to another site.
The thing with these links is that they should be authoritative and high in quality. Most importantly, outbound links should not lead to your competitors. For instance if you have a website or blog about health products then you can make use of outbound links that lead to medical journal websites or doctors’ websites perhaps.
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