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White Hat SEO refers to any practice that improves search performance on a search engine results page (SERP) while adhering to that search engine’s policies.
Black Hat SEO tactics are disapproved practices that increase page rankings in a SERP by going against that search engine’s terms of service.
Grey Hat SEO, on the other hand, is SEO practice that remains “ill-defined” and/or “ill-advised” by search engine published guidelines and which can be disagreeable.
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