Google Penguin is an algorithm designed to penalize and prevent link spamming. Google introduced Penguin back in April 2012 to combat web spam and to penalize websites whose SERPs relied on exploiting “black hat” SEO tactics
To that end, Penguin 4.0 has made two major changes that come as a welcome relief to many SEO Experts:
1. Penguin now runs in real-time.
2. Penguin is no longer a site-wide negative ranking factor.
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