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In the context of SEO, ‘crawling’ basically refers to a robot which is automatically surfing the web, categorizing and analyzing each site it encounters. There are two main types of such programs in SEO. The first one is the crawlers used by the main search engines, such as Google, Bing or Yandex. The second type is private commercial crawlers, used, for example, by SEO toolsets to establish and maintain a fresh index of links and backlinks on the internet.
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