What are Generic keyword??
Generic keyword is a kind of broad keyword or query which searchers type prefix and suffix while finding information via Search Engine.
e.g. insurance is a generic keyword while Car Insurance or Travel Insurance are normal keywords.
"Compare Car Insurance Quotes" is a keyword phrase. It is more specific in regards with the actual query.
Keyword phrase is somehow more result-focused and less hard to get ranked compare to generic keywords.
It is more advisable to target Compare Life Insurance Plans instead of just Life Insurance or Insurance.!!
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