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Content is one of the most important Google ranking factors,
Backlinks remain an important Google ranking factor
Mobile optimization is an extremely important ranking factor
H1 and H2 Headings
Anchor text
How to optimize:
Switch to HTTPS encryption.
Make use of H2 headings, especially if the top URLS in your niche don’t.
Ensure that your anchor text is diverse and semantically relevant.
Remove all intrusive interstitials from your mobile website.
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